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Zuby Trust

For WISDOM and WELLBEING

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Zuby Trust

For WISDOM and WELLBEING

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The Zuby Trust for Wisdom and Wellbeing envisions to promote development in the fields of Art, Design, Humanities and Social Sciences in Pakistan. With this consciously multidisciplinary lens, the Trust invests in aiding students and schools; promotes research and publication initiatives; and organizes curatorial and archival projects, along with other initiatives.

Art

We believe that supporting art and all its related fields will contribute to the growth of our collective reflective and creative spirit.

Design

With the development of design and its fields, our shared critical and creative faculties best respond to challenges that surround us.

Humanities

Strengthening the discourses of study in the broad spectrum of humanities enable us all to build a sensitive and empathetic cultural milieu.

Social Sciences

Inspiration from the social sciences and its disciplines brings our collective consciousness towards more rational and constructive directions.

Art

We believe that supporting art and all its related fields will contribute to the growth of our collective reflective and creative spirit.

Design

With the development of design and its fields, our shared critical and creative faculties best respond to challenges that surround us.

Humanities

Strengthening the discourses of study in the broad spectrum of humanities enable us all to build a sensitive and empathetic cultural milieu.

Social Sciences

Inspiration from the social sciences and its disciplines brings our collective consciousness towards more rational and constructive directions.

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Digital Museum

Welcome the first of its kind ‘Digital Museum’ project in Pakistan for the Art and Design community in Pakistan. This is an archive which preserves the work of veteran and pioneer designer of Pakistan, Danish Azar Zuby (1950 – 2023). The archive presents his work in Urban Initiatives and Research Projects, Architecture, Interior Design, Art and Music. The archive is custom designed to make hi-res images available for download. The is a freely accessible resource through the generous support of the family.
Explore the Archive

Exhibition

The Trust hosted a retrospective exhibition on the life and work of Danish Azar Zuby (1950 – 2023) on the 25th of January 2024. The exhibit included his works in multiple areas and from different time periods of his life. These included his portraiture as a teenager, pages from his sketchbooks during his study in London, his political satire commentary through cartoons and caricatures, his research and futuristic urban imaginaire drawings and paintings, a selection of his design portfolio with rendered presentations and technical drawings. It also includes a selection of his calligraphic work in mixed media and paintings from his last period in abstract drip art, portraits of famous social workers of Pakistan and Quaid e Azam.
Take the Virtual Tour

Initiatives

The Trust is devoted to supporting students of art, design, humanities and social sciences in Pakistan. Presently, it is offering “DAZ Award for Interdisciplinarity and Creativity in Design” to one graduating student from the department of Interior Design at the Indus Valley School of Art and Architecture – as a token of support and appreciation to students who endeavour to conduct research and develop thesis design projects that cross over disciplinary boundaries and engage critically and constructively with their research objectives.
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Testimonials

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Testimonials

This is neat- some alumni from AKU-ISMC have set up an Urdu-English meditation platform to help people cope with the crisis of uncertainty and lockdown. We make a big deal about training future leaders in AKU-ISMC and sometimes that means people who have obvious positions of authority, like politicians, diplomats, scholars or entrepreneurs, but sometimes it means taking a lead in more personal capacities to try and make things better for others. I'm truly impressed and humbled by Tehmina Mansoor and Zohaib Zuby. They are definitely demonstrating the kind of leadership that makes me proud to be part of AKU.
Dr. Stephen Lyon
Dr. Stephen LyonProfessor of Anthropology
and Head of Educational Programmes
at the ISMC, Aga Khan University, UK
Bravo for doing this! The fact that most people shy away from even talking about psychological issues and consider it taboo is sad. Too many of us deal with this and I feel this initiative provides a platform to discuss and manage such issues. The content helps one realize that they're not the only one dealing with stuff and there is a way to feel better!
Dr. Mona Khan
Dr. Mona KhanProsthodontist, MMSc, Harvard, USA
Hi team Bekhudi. Your mediation videos are so peaceful, I absolutely LOVE them. What makes them more amazing is the fact that you have taken the extra effort to actually make them accessible to the general public by translating them into Urdu.  I have shared your videos a lot tbh. Basically, as part of the company’s COVID response, I was running WhatsApp based support groups for health workers who are not that comfortable with English. It was really difficult to search for accessible resources for them to provide psycho-social support. I searched so many pages but hardly found resources in Urdu.  That’s when I got an opportunity to really share your content and they loved it!
Areeba Shahab
Areeba ShahabResearch Associate, IRD,  Pakistan 
The pacing of narration and music have been composed to perfection. Its amazing to see that attention to detail. Definitely translates into a truly calming meditation experience! Better than anything I have heard on any other forum, including Calm and Headspace! So proud to see the maturity of this homegrown initiative in Pakistan!
Ali Inam
Ali InamManager at EPG, London, UK 
It’s a very productive forum for understanding and practicing mindfulness. Meditation is the easiest way we can practice to get rid of all those sticky and unwanted thoughts which lower our abilities to perform our best. Be-Khudi understands this and is proactive in helping people live a more productive and meaningful life only by changing the way we think and changing the way we breathe I find all the sessions on this forum very efficacious and result oriented.
Dr. Mana Shahzad
Dr. Mana ShahzadDiet and Nutrition Coach, Pakistan
Bekhudi has been an eye-opener for me. It has allowed me to be more aware of my emotions and surroundings and therefore I’ve been able to stay calmer in stressful situations. Although I have always heard about the benefits of mindfulness and have practiced mindfulness previously, Bekhudi has provided me with the resources and skills to practice mindfulness regularly and apply it. I’d recommend Bekhudi to anyone who wants to learn more about mindfulness as it is where you can be at peace and ease with your life.
Fatima Yaqub
Fatima YaqubSpecial Education Needs Teacher
(SEN), Dubai 
I have shared your meditation links with so many of my clients and it's such a big help since it's hard to do meditation online. I usually do it in my clinic setting but your meditation resources have been a godsend literally. They're very nicely expressed and simple to follow. Especially works great for my older clients who mostly converse in Urdu so thank you.
Tabassum Faruqi
Tabassum FaruqiPsychologist, MSc. Counseling
Psychology, Pakistan.
Just wanted to tell you that my mom absolutely loves your mindfulness videos and especially your delivery. She is one who has never really been accepting of any meditation practice and finds them extremely hard to follow but yours is a super-duper hit! So proud of your work!
Wajiha Ather Naqvi
Wajiha Ather NaqviArtist, Research &
Creative Strategy,
Coke Studio, Pakistan
For a while, I really wanted to appreciate and thank you guys for the 'be-khudi' videos on YouTube. I find them extremely calming and relaxing. It's just wonderful the work that is being produced. Thank you so much! 
Hammad Jamil
Hammad JamilProject Architect at Open Door
Design Studio, Pakistan. 
Previous
Next

Testimonials

This is neat- some alumni from AKU-ISMC have set up an Urdu-English meditation platform to help people cope with the crisis of uncertainty and lockdown. We make a big deal about training future leaders in AKU-ISMC and sometimes that means people who have obvious positions of authority, like politicians, diplomats, scholars or entrepreneurs, but sometimes it means taking a lead in more personal capacities to try and make things better for others. I'm truly impressed and humbled by Tehmina Mansoor and Zohaib Zuby. They are definitely demonstrating the kind of leadership that makes me proud to be part of AKU.
Dr. Stephen LyonProfessor of Anthropology
and Head of Educational Programmes
at the ISMC, Aga Khan University, UK
Dr. Stephen Lyon
Bravo for doing this! The fact that most people shy away from even talking about psychological issues and consider it taboo is sad. Too many of us deal with this and I feel this initiative provides a platform to discuss and manage such issues. The content helps one realize that they're not the only one dealing with stuff and there is a way to feel better!
Dr. Mona KhanProsthodontist, MMSc, Harvard, USA
Dr. Mona Khan
Hi team Bekhudi. Your mediation videos are so peaceful, I absolutely LOVE them. What makes them more amazing is the fact that you have taken the extra effort to actually make them accessible to the general public by translating them into Urdu.  I have shared your videos a lot tbh. Basically, as part of the company’s COVID response, I was running WhatsApp based support groups for health workers who are not that comfortable with English. It was really difficult to search for accessible resources for them to provide psycho-social support. I searched so many pages but hardly found resources in Urdu.  That’s when I got an opportunity to really share your content and they loved it!
Areeba ShahabResearch Associate, IRD,  Pakistan 
Areeba Shahab
The pacing of narration and music have been composed to perfection. Its amazing to see that attention to detail. Definitely translates into a truly calming meditation experience! Better than anything I have heard on any other forum, including Calm and Headspace! So proud to see the maturity of this homegrown initiative in Pakistan!
Ali InamManager at EPG, London, UK 
Ali Inam
It’s a very productive forum for understanding and practicing mindfulness. Meditation is the easiest way we can practice to get rid of all those sticky and unwanted thoughts which lower our abilities to perform our best. Be-Khudi understands this and is proactive in helping people live a more productive and meaningful life only by changing the way we think and changing the way we breathe I find all the sessions on this forum very efficacious and result oriented.
Dr. Mana ShahzadDiet and Nutrition Coach, Pakistan
Dr. Mana Shahzad
Bekhudi has been an eye-opener for me. It has allowed me to be more aware of my emotions and surroundings and therefore I’ve been able to stay calmer in stressful situations. Although I have always heard about the benefits of mindfulness and have practiced mindfulness previously, Bekhudi has provided me with the resources and skills to practice mindfulness regularly and apply it. I’d recommend Bekhudi to anyone who wants to learn more about mindfulness as it is where you can be at peace and ease with your life.
Fatima YaqubSpecial Education Needs Teacher
(SEN), Dubai 
Fatima Yaqub
I have shared your meditation links with so many of my clients and it's such a big help since it's hard to do meditation online. I usually do it in my clinic setting but your meditation resources have been a godsend literally. They're very nicely expressed and simple to follow. Especially works great for my older clients who mostly converse in Urdu so thank you.
Tabassum FaruqiPsychologist, MSc. Counseling
Psychology, Pakistan.
Tabassum Faruqi
Just wanted to tell you that my mom absolutely loves your mindfulness videos and especially your delivery. She is one who has never really been accepting of any meditation practice and finds them extremely hard to follow but yours is a super-duper hit! So proud of your work!
Wajiha Ather NaqviArtist, Research &
Creative Strategy,
Coke Studio, Pakistan
Wajiha Ather Naqvi
For a while, I really wanted to appreciate and thank you guys for the 'be-khudi' videos on YouTube. I find them extremely calming and relaxing. It's just wonderful the work that is being produced. Thank you so much! 
Hammad JamilProject Architect at Open Door
Design Studio, Pakistan. 
Hammad Jamil
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About the Trust

The Zuby Trust for Wisdom and Welbeing is a registered Trust under the Pakistan’s Trust Act of 1882, formed in 2024, as a non-political entity; through the auspicious support of the Zuby family, and attached sponsors and trustees. The trust serves as a platform to contribute towards the promotion of the fields of Art, Design, Humanities and Social Sciences in Pakistan; running multiple initiatives to empower the education sector and professionals working in these fields.
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Read Our Story

Be-khudi was founded in July 2019. It was born out of an experience and realization that taking responsibility of our mental, emotional and spiritual health is fundamental to living a fulfilling and abundant life.
After seeing the transformative effects of Meditation and Mindfulness and finding its practices and ideas resonate with age-old wisdom from our own culture was truly inspiring. Thus, began this journey of artistic reinvention, reading, re-reading, and translating to produce ‘guided meditation programs’ especially in our local language Urdu to share and spread this wisdom.
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This is neat - alumni from AKU-ISMC have set up an Urdu-English meditation platform to help people cope with the crisis of uncertainty and lockdown. We make a big deal about training future leaders in AKU-ISMC and sometimes that means people who have obvious positions of authority, like politicians, diplomats, scholars or entrepreneurs, but sometimes it means taking a lead in more personal capacities to try and make things better for others.

I'm truly impressed and humbled by Tehmina Mansoor and Zohaib Zuby. They are definitely demonstrating the kind of leadership that makes me proud to be part of AKU.

Dr. Stephen Lyon

Professor of Anthropology and Head of Educational Programmes at the ISMC, Aga Khan University,

London, United Kingdom